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US Medtech Market Entry: Lessons from the Field is a free webinar for entrepreneurs and innovators, helping you avoid pitfalls, delays, and unnecessary costs on the path to success.
You’ll hear from Chris Carter – a senior MedTech executive with 25+ years of global commercialisation experience – as he shares practical lessons from launching and scaling MedTech products internationally.
This free lunchtime webinar is designed for early-stage MedTech companies, founders, and teams developing their US sales strategy for the hospital market.
Part of the VMH Medtech Skills Online Spotlight Series – practical skills for building and scaling in medtech.
What this means for you:
- Understand how KOLs, professional societies, and Value Analysis Committees (VACs) influence adoption
- See how sales R&D, regulatory, and post-market strategy connect in practice
- Learn what it actually takes to build effective sales coverage in the US
- Compare distributors, direct, and commission-based sales – costs, trade-offs, and when to use each
You’ll walk away with:
- A clear view of early-stage US sales models and processes for medical device consumables
- Realistic expectations on the cost of selling in the US
- How KOL engagement shapes your sales strategy and outcomes
- A practical market entry model tailored for emerging Australian MedTech companies
About the series
The VMH Medtech Skills Spotlight Series brings together industry and academic experts to explore essential skills for success in medtech – from regulation and manufacturing to business models and market access.
Register now to secure your place – spots are limited.
To access the webinar, please check your inbox for an email from “Victorian Medtech Skills and Devices Hub” titled “Webinar Registration Confirmed”. This email could be in your junk or other folders. If you cannot find your unique link, please email contact@vicmedtechhub.com.au
