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The second session in our 2026 Medtech Skills Online Spotlight Series, this video showcases entry into the US Medtech Market and provides advice to prevent pitfalls, delays, and unnecessary costs on the path to success. Led by Chris Carter – a senior MedTech executive with 25+ years of global commercialisation experience – as he shares practical lessons from launching and scaling MedTech products internationally.

In this video, you will:

  • Understand how Key Opinion Leaders, professional societies, and Value Analysis Committees (VACs) influence adoption
  • See how Sales R&D, regulatory, and post-market strategy connect in practice
  • Learn what it actually takes to build effective sales coverage in the US
  • Compare distributors, direct, and commission-based sales – costs, trade-offs, and when to use each

Who should watch:
Entrepreneurs, Innovators, and those looking to expand their medtech into the US Market.

About the series
The VMH Medtech Skills Spotlight Series brings together industry and academic experts to explore essential skills for success in medtech – from regulation and manufacturing to business models and market access.

The next Skills Spotlight series will be on 10 September, and will focus on an Introduction to the Australian Regulatory System. Register for this session below!

Register Interest